Stereoscopic 3D is taking the entertainment industry by storm. While HDTV took a good while to establish itself in peoples homes, 3D hit us within the last 12 months, out of the blue and it’s happening NOW! In Switzerland, the “3D Dudes” (they like being called that) at www.do3Dnow.com are at the forefront of stereo 3D production. They asked me to help them create a guerilla campaign for their 3D activities. While the technology behind 3D is very digital and relatively complex, we decided that we needed to disembody the visuals from the technicalities and create a character to emotionalize the whole thing: “Pablo 3D” was born!
“Pablo 3D” is the all-knowing, omnipotent king of Stereo 3D. He won’t bore you with nerdy talk, he just wants to bring great 3D to humanity and do a little disco while he’s at it! With André Sommerfeld we found the perfect model/actor for Pablo! I’ve seldom seen talent be so in sync with their character before: André is pure Rock n’ Roll… or Salsa in this case!
For the above image we shot at Zürich Airport. After passing the extensive security procedures necessary to shoot within the secure areas of the airport, all the good fun started! A 747 of Indian tourists had just landed and they were immediately in love with Pablo, wanting to take photos and get autographs. It appears they thought he was a local celebrity… we happily played along!
For the next image in the campaign, we shot at Zürich’s deluxe cinema Pathé. Obviously the image is comped from two exposures. I had never shot in a cinema and was a little worried about lighting a dark pit. But as we walked in I realized that I had the mother of all fill reflectors at my fingertips! I aimed one of my Ranger heads at the giant screen, which gave me wonderful base light in seconds. I accentuated Pablo with a large Elinchrom octabank from the left, giving me enough light for both exposures without having to move the light and avoiding consequent problems while compositing the two shots. The backlight from the far end of the theater also served as an imitation of the projector in the back. We worked fast and smooth, in and out of the location within two hours! Pablo style I guess!
Of course my assistant Monica, also shot some BTS of the day! As you will see, we had about as much fun as one can have on a shoot:
For the last image in the campaign we moved to a back alley location in Zürich to work out Pablo sleazy side: After all his character was designed with an 80ies-Miami-Vice-meets-Columbian-drug-dealer in mind. Only he deals all flavors of 3D glasses!
Now, you may ask “Why are they shooting a campaign for 3D in 2D”? Well, we thought the same thing! While these images will be featured on postcards, brochures, etc. we already moved along and shot a short film with Pablo. And of course we shot it in stereoscopic 3D! It’s in post production as we speak and I’ll spill all the details right here once it’s done!
Posted by nicolas_henri on May 15th, 2010 :: Filed under Lighting, Making Of, On Location, Photography, Uncategorized
Tags :: Airport, Behind the scenes, Cinema, do3Dnow, Nicolas Henri, Pablo 3D, Stereo 3D, Stereoscopic 3D
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